Answered By: Helen Akulich Last Updated: Mar 30, 2016 Views: 46
Thank you for your question.
I would start with the company's own web site. If the answer is not immediately obvious from the home page of the company, I would look for site map. It is usually very detailed so it is easier to locate the place where the company's goals are enumerated. However, this should not be the end of your analysis. Next I would open Hofstra Research Databases: https://my.hofstra.edu/Home/Library/library_research_db.jsp?type=alpha&desc=yes. From there alphabetically go to LexisNexis Academic . 4th entry in the left corner on the blue background is Companies. Click on it. 5th entry on the white background is SEC filings. Find form 10-K Annual Report. Retrieve them for the company you are researching for the last 10 years. In the list below it is the 5th entry.
- Company Dossier™
- Dossier™ Create a Company List
- Dossier™ Compare Companies
- Company Profiles
- SEC FilingOnce you have exhausted Annual Reports for the company for 10 years, get the company dossier (1)and the company profile(4). You also want to go to LexisNexis Academic again: 1st entry after on the blue: NEWS. Search for the news articles on your company and study them. You may also want to go to Mergent WebReports
(Moody's Manuals)/Some information in Mergent may be redundant, but you will find some additional data for your analysis. The other two research databases that I would search are Factiva and Business Source Premier